GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Diamond generated the majority of its revenue through acehardware.com, which accounted for 43.4% of total revenue share between January and May 2026, followed by menards.com at 32.8% and Amazon at 17.3%. Across the four tracked retailers—Ace Hardware, Menards, Amazon, and Lowes—Diamond maintained an average product price of $8.61 during this period. The brand experienced overall revenue growth of 6.5% from March to May 2026, signaling steady demand across its retail channels. Lowes.com represented the smallest share of Diamond's revenue at just 6.3%, suggesting potential room for growth within that retailer. These insights highlight Diamond's strong positioning in the hardware and home improvement retail space, with Ace Hardware serving as its dominant sales channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Diamond on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Diamond.
BY REVENUE
Diamond sells 14% online and 86% offline. Online runs through 2 channels; offline through 3. Online share has moved from 0% in Jan to 15% in May.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 744K ratings on 4 channels, Diamond averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 744K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.11
Price
$1.31M
Revenue
$26.97
Price
$470K
Revenue
$13.59
Price
$373K
Revenue
$37.99
Price
$159K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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