GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January through August 2026, Treva, a brand of O2C Brands LLC owned by Chicago-based private equity firm Middleton Partners, generated significant in-store retail presence with an average product price of $22.05. Amazon dominated the channel mix with 87.1% of revenue share, followed distantly by acehardware.com at 8.5% and menards.com at 3.7%. The brand experienced notable headwinds during the final quarter tracked, with revenue declining 40.7% overall since early in the measurement period and average prices falling 2.0% year-to-date. Despite the recent performance decline, Treva maintains strong distribution across major hardware and e-commerce retailers, positioning it as a notable player in its category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Treva on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Treva.
BY REVENUE
Treva sells 88% online and 12% offline. Online runs through 1 channel; offline through 2. Online share has moved from 4% in Apr to 89% in Aug.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 208K ratings on 3 channels, Treva averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 208K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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