GRIPS CUSTOMERS & RESEARCH PARTNERS
Digz, owned by The Hillman Group (NASDAQ: HLMN), generated the majority of its in-store revenue through Home Depot's online channel, which accounted for 71.1% of year-to-date sales, according to Grips Intelligence data covering January through August 2026. Amazon represented the brand's second-largest channel at 25.6% revenue share, while Ace Hardware and Menards combined for less than 3.5% of total sales. The brand's average product price stood at $10.42 across the tracked period, with recent price adjustments declining 3.6% month-over-month as of the latest measurement window. Year-to-date revenue contracted 23.7% compared to the prior period, though monthly trends showed growth of 10.4% in the most recent month tracked, suggesting potential stabilization in recent weeks.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Digz on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Digz.
BY REVIEW COUNT
Across 67K ratings on 4 channels, Digz averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 67K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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