GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Dimplex across homedepot.com and lowes.com from January to May 2026, the brand's average product price stood at $1,366.27, reflecting a notable 19.8% increase over the observed period. Home Depot commanded the majority of Dimplex's revenue share at 56.4%, followed closely by Lowe's at 42.2%, indicating a relatively balanced but Home Depot-leaning distribution strategy. The brand experienced solid overall revenue growth of 10.2% during the tracked timeframe, though the most recent month saw a 9.1% dip compared to the prior month. Top-performing Dimplex products at Home Depot, such as the IgniteXL and Revillusion lines, carried premium price points ranging from approximately $2,877 to $3,574. This pricing trend suggests Dimplex is positioning itself firmly in the higher end of its category across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Dimplex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Dimplex.
BY REVIEW COUNT
Across 27K ratings on 2 channels, Dimplex averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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