GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, SUPERIOR generated an average product price of $72.76 across three major retailers — homedepot.com, Amazon, and lowes.com — during the January to May 2026 period. Home Depot dominated as the brand's leading retail channel, capturing 50.1% of total revenue share, followed by Amazon at 28.9% and Lowe's at 21.0%. Notably, SUPERIOR experienced impressive momentum with revenue growing 197.4% over the tracked period, signaling strong and accelerating consumer demand. Average pricing also trended upward significantly, climbing 67.6% overall to reach $99.28 by the most recent month — a sign of potential premiumization or shifting product mix. This combination of rapid revenue growth and rising average prices positions SUPERIOR as a brand gaining meaningful traction across major retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 204% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 67% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SUPERIOR on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SUPERIOR.
BY REVIEW COUNT
Across 327K ratings on 3 channels, SUPERIOR averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 327K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$39.97
Price
$96K
Revenue
$49.98
Price
$89K
Revenue
$19.99
Price
$60K
Revenue
$58.98
Price
$32K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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