GRIPS CUSTOMERS & RESEARCH PARTNERS
Superior, a brand of privately-held Home City Inc., generated in-store revenue growth of 77.5% since the beginning of 2026, according to data from Grips Intelligence covering January through August 2026. The brand maintains a dominant presence across major retailers, with Lowe's and Home Depot accounting for 47.3% and 43.2% of revenue share respectively, while Amazon represents a smaller 9.5% channel contribution. Average product pricing has declined significantly by 27.0% year-to-date, reflecting a strategic shift toward more accessible price points with current average prices at $76.19. Recent momentum shows particularly strong performance in the final quarter tracked, with month-over-month revenue growth of 58.1% despite continued price compression of 14.1%.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 79% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 30% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SUPERIOR on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SUPERIOR.
BY REVIEW COUNT
Across 108K ratings on 3 channels, SUPERIOR averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 108K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$260.89
Price
$96K
Revenue
$346.14
Price
$71K
Revenue
$127.20
Price
$57K
Revenue
$219.15
Price
$49K
Revenue
$174.80
Price
$30K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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