GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Pelonis generated the majority of its revenue through menards.com, which accounted for 59.6% of total sales between January and May 2026, followed by Amazon at 40.1%. The brand experienced significant momentum during this period, with overall revenue growing 52.4% alongside a 40.5% increase in average product price. Pelonis maintained an average product price of $107.10 across both tracked retailers. The strong revenue concentration at menards.com suggests a strategic retail partnership that continues to drive the bulk of the brand's sales volume. These trends point to a brand that is scaling effectively while simultaneously commanding higher price points in its category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 52% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 41% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pelonis on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Pelonis.
BY REVENUE
Pelonis sells 32% online and 68% offline. Online runs through 1 channel; offline through 1. Online share has moved from 1% in Jan to 15% in May.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 1.07M ratings on 2 channels, Pelonis averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.07M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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