GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, DK2 generated revenue across two major home improvement retailers—Lowes.com and HomeDepot.com—between January and May 2026, with an average product price of $1,520.89. Lowes.com captured the larger share of DK2's revenue at 53.4%, while HomeDepot.com accounted for 46.6%, indicating a relatively balanced distribution between the two retail giants. Notably, DK2 experienced significant revenue momentum, with overall revenue growing 138.5% over the tracked period from March to May 2026. Month-over-month revenue also showed strong upward movement, increasing 20.9% in the most recent month. Despite this revenue surge, average prices saw a modest 6.0% overall decline during the same period, suggesting that volume growth—rather than pricing—was the primary driver of DK2's expanding sales footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 139% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for DK2 on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for DK2.
BY REVIEW COUNT
Across 19K ratings on 2 channels, DK2 averages 3.8★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.8
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,324.72
Price
$389K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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