GRIPS CUSTOMERS & RESEARCH PARTNERS
DK2, owned by Marlon Recreational Products, a private Canadian family company, generated significant in-store revenue across two major retail channels from January through August 2026, according to Grips Intelligence data. Lowe's commanded 58.7% of the brand's revenue share versus Home Depot's 41.3%, with average product pricing at $1,324.48 across the portfolio. Most recently, the brand experienced a notable 14.8% price increase in the latest measured period, driven by premium offerings ranging up to $3,349.99. However, overall revenue declined 1.4% since the beginning of the tracked period, while average prices decreased 2.7% year-to-date despite recent month-over-month gains.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for DK2 on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for DK2.
BY REVIEW COUNT
Across 20K ratings on 2 channels, DK2 averages 3.9★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.9
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,375.42
Price
$432K
Revenue
$3,281.33
Price
$289K
Revenue
$2,906.08
Price
$230K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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