GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Home Depot, Droll Yankees demonstrated strong momentum with revenue growing 55.8% over the tracked period. Amazon dominates as the brand's primary sales channel, commanding an 84.9% revenue share compared to Home Depot's 14.1%. The brand's average product price sits at $118.48, though pricing has trended downward with a 13.6% decrease over the period, suggesting a strategic shift toward accessibility. Month-over-month revenue growth of 11.8% indicates sustained and accelerating consumer demand heading into the spring season. This combination of rising revenue alongside declining average prices points to significant volume gains for Droll Yankees across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 56% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Droll Yankees on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Droll Yankees.
BY REVIEW COUNT
Across 53K ratings on 3 channels, Droll Yankees averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 53K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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