GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Easy Pull generated revenue across three major home improvement retailers: Ace Hardware (38.0%), Menards (33.5%), and Lowes (28.5%), with Ace Hardware leading as the brand's top-performing channel. The brand's average product price stood at $30.06 during the tracked period. Easy Pull saw an overall revenue growth of 6.2% from March to May 2026, signaling steady demand across its retail footprint. Average pricing also trended upward with a 3.7% increase over the same timeseries period, suggesting strengthening brand positioning. The relatively balanced revenue distribution across all three retailers indicates Easy Pull maintains a diversified offline retail presence without heavy dependence on a single channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Easy Pull on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Easy Pull.
BY REVENUE
Easy Pull sells 30% online and 70% offline. Online runs through 1 channel; offline through 2. Online share has moved from 1% in Jan to 35% in May.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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