Enbrighten

Enbrighten Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, HomeDepot.com, and Menards.com, Enbrighten maintains a strong retail presence with Amazon commanding the largest revenue share at 53.8%, followed by Lowes.com at 39.4%. The brand's average product price sits at $45.14, though its premium outdoor lighting products on Amazon reach price points above $200, indicating a wide pricing range across its portfolio. Notably, Enbrighten's average price has surged 24.0% over the tracked period, suggesting either a strategic shift toward higher-value products or rising input costs being passed to consumers. Together, Amazon and Lowes.com account for over 93% of Enbrighten's total revenue share, highlighting a highly concentrated distribution strategy across just two major retailers. The remaining revenue is evenly split between HomeDepot.com and Menards.com at 3.4% each, pointing to potential growth opportunities in expanding presence across these home improvement channels.