Enbrighten

Enbrighten Market Overview

According to in-store data from Grips Intelligence, Enbrighten generated the majority of its revenue through Amazon (54.6%) and Lowes.com (39.5%) during Q1 2026 (January–March), with Home Depot and Menards accounting for the remaining share across four tracked retailers. The brand's average product price stood at $46.54, though pricing saw a notable 30.4% decline over the tracked period. Enbrighten's top-performing products on Amazon were its Eternity Permanent Outdoor Lights, commanding premium price points of $229–$248, while its best-sellers on Lowe's were LED Under Cabinet Light Bars priced between $39 and $50. Despite strong retailer diversification between Amazon and Lowe's, Enbrighten experienced a 17.9% revenue decline over the quarter, signaling potential seasonal softness or shifting competitive dynamics. These trends suggest the brand may be leveraging price reductions to maintain volume across its key retail channels heading into Q2 2026.