GRIPS CUSTOMERS & RESEARCH PARTNERS
Enbrighten, owned by privately held Jasco Products Company LLC, generated an average product price of $45.84 across in-store and online channels from January to August 2026, according to Grips Intelligence data. The brand's revenue is heavily concentrated on Amazon (50.9% share) and Lowe's (42.8% share), with minimal presence on Menards and Home Depot totaling 6.2% combined. During the most recent tracked period, Enbrighten experienced a concerning 8.4% month-over-month revenue decline alongside an 8.3% drop in average pricing, indicating softening demand across its portfolio. The brand's product mix spans both premium outdoor smart lighting solutions priced above $180 and more accessible under-cabinet fixtures in the $30-50 range, positioning it across multiple price tiers within the smart home lighting market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Enbrighten on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Enbrighten.
BY REVENUE
Enbrighten sells 58% online and 42% offline. Online runs through 3 channels; offline through 2. Online share has moved from 15% in Apr to 58% in Aug.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
BY REVIEW COUNT
Across 71K ratings on 4 channels, Enbrighten averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 71K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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