GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Menards, and Lowe's, Sylvania maintained an average product price of $13.09. Menards dominated as Sylvania's leading retail channel, capturing a commanding 62.9% of the brand's total revenue share, followed by Amazon at 32.6% and Lowe's at a distant 3.4%. Notably, Sylvania experienced a significant revenue decline of 30.2% over the tracked period, signaling potential headwinds for the brand. The average price also trended downward, decreasing 1.4% overall during the period. This combination of falling revenue and softening prices suggests Sylvania may be facing increased competitive pressure or shifting consumer demand across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Sylvania on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Sylvania.
BY REVENUE
Sylvania sells 29% online and 71% offline. Online runs through 1 channel; offline through 3.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 1.17M ratings on 3 channels, Sylvania averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.75
Price
$1.34M
Revenue
$48.75
Price
$566K
Revenue
$32.75
Price
$360K
Revenue
$22.75
Price
$152K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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