Sylvania

Sylvania Market Overview

According to in-store data from Grips Intelligence, Sylvania generated an average product price of $13.42 across Amazon, Lowe's, and Menards during Q1 2026 (January–March). Menards emerged as the dominant retail channel, capturing 52.7% of Sylvania's revenue share, followed closely by Amazon at 42.2%, while Lowe's trailed significantly at just 3.6%. Notably, Sylvania's average price declined 6.7% over the quarter, suggesting increased promotional activity or a shift toward lower-priced product mix. Despite this pricing pressure, the brand saw an 11.1% month-over-month revenue increase in the most recent month of the period, signaling a potential rebound in consumer demand. The concentration of nearly 95% of revenue between just two retailers highlights both a strong multi-channel presence and a significant dependency on Menards and Amazon for growth.