GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Eton generated the majority of its revenue through Amazon, which accounted for 86.2% of total revenue share across tracked retailers including Ace Hardware, Lowe's, and Home Depot from January to May 2026. The brand's average product price stood at $55.08 during this period, though pricing showed a notable downward trend with a 20.2% decrease observed over the tracked months. Ace Hardware emerged as the second-largest revenue contributor at 10.2%, while Lowe's and Home Depot trailed significantly at 2.4% and 1.0% respectively. Overall revenue experienced a considerable decline of 35.9% during the analyzed timeframe, signaling potential challenges in market demand or competitive pressures. Eton's heavy reliance on Amazon as its dominant sales channel highlights both a concentrated distribution strategy and a potential vulnerability should marketplace dynamics shift.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Eton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Eton.
BY REVENUE
Eton sells 87% online and 13% offline. Online runs through 3 channels; offline through 1. Online share has moved from 18% in Jan to 97% in May.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 58K ratings on 4 channels, Eton averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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