GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Menards, and Ace Hardware, EZ-Pour demonstrates strong momentum with revenue growing 35.5% over the tracked period. Amazon dominates as the brand's primary sales channel, capturing 53.8% of total revenue share, followed by Menards at 37.9% and Ace Hardware at 7.8%. The brand's average product price sits at $13.62, reflecting a modest 2.8% decrease over the period. EZ-Pour's most recent monthly revenue surged 15.3% compared to the prior month, signaling accelerating consumer demand. This concentrated retail distribution across three major home improvement and general merchandise platforms positions EZ-Pour firmly within the DIY and hardware market segment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 36% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for EZ-Pour on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for EZ-Pour.
BY REVENUE
EZ-Pour sells 50% online and 50% offline. Online runs through 2 channels; offline through 2. Online share has moved from 0% in Jan to 53% in May.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 135K ratings on 3 channels, EZ-Pour averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 135K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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