Farm and Ranch

Farm and Ranch Market Overview

Farm and Ranch, a brand of Intermountain Farmers Association, a privately held agricultural cooperative founded in 1923, generated an average product price of $27.10 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. The brand experienced a notable 15.1% revenue decline in the most recent tracked month, contributing to a cumulative 6.2% drop since the beginning of the measurement period. Average pricing remained relatively stable with only a 0.6% overall decrease, suggesting that the revenue softness stems from volume rather than price compression. Channel concentration appears significant, with acehardware.com representing the primary distribution avenue for tracked sales. The slight month-over-month price adjustment of 0.3% indicates minimal pricing strategy shifts during the final quarter of the analysis period.