GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BullsEye generated the majority of its revenue through Menards (43.5%) and Lowe's (29.3%) across five tracked retailers from January to May 2026. Home Depot and Ace Hardware contributed a combined 24.9% of revenue share, while Amazon accounted for just 2.3%, signaling the brand's strong brick-and-mortar retail presence. BullsEye's average product price stood at $39.21 during the period. Notably, the brand experienced significant momentum with revenue growing 30.4% and average price increasing 26.4% over the tracked timeframe. This pricing and revenue trajectory suggests strengthening demand and potential premiumization of BullsEye's product portfolio across major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 21% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for BullsEye on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BullsEye.
BY REVENUE
BullsEye sells 44% online and 56% offline. Online runs through 3 channels; offline through 2.
Online
44%
56%
Offline
Online channels
44%
Offline channels
56%
BY REVIEW COUNT
Across 4.89K ratings on 5 channels, BullsEye averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 4.89K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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