GRIPS CUSTOMERS & RESEARCH PARTNERS
Fi-Shock, owned by Woodstream Corporation, demonstrates strong e-commerce concentration with Lowe's commanding 45% of revenue share year-to-date, according to data from Grips Intelligence covering January through August 2026. Amazon follows closely with 36.4% share, while Home Depot captures 18.3% of in-store and online channel revenue. Despite average pricing declining 12.8% over the period, the brand experienced an 18.5% month-over-month revenue uptick in the most recent tracked period, though overall revenue has contracted 44.9% since the beginning of the tracked timeframe. The brand's average product price currently sits at $4.22, reflecting significant competitive pricing pressures in the market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Fi-Shock on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Fi-Shock.
BY REVENUE
Fi-Shock sells 91% online and 9% offline. Online runs through 3 channels; offline through 1. Online share has moved from 34% in Apr to 99% in Aug.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 31K ratings on 3 channels, Fi-Shock averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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