According to in-store data from Grips Intelligence, Fortress Building Products generated virtually all of its revenue through Lowe's, which accounted for 99.9% of retailer revenue share during the January–May 2026 tracking period. The brand experienced significant momentum, with revenue growing 153.8% over the observed trend period, signaling strong and accelerating consumer demand. Month-over-month revenue surged 22.6%, accompanied by a 17.8% increase in average product price, suggesting both rising sales velocity and a shift toward higher-value SKUs. The brand's average product price stood at $73.59, with top-selling items at Lowe's ranging from steel rail brackets to aluminum fence panels priced up to $208.95. This data highlights Fortress Building Products' heavy reliance on a single retail channel while demonstrating impressive recent growth trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 154% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Fortress Building Products on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Fortress Building Products.
BY REVENUE
Fortress Building Products sells 77% online and 23% offline. Online runs through 1 channel; offline through 1. Online share has moved from 38% in Jan to 76% in May.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 1.25K ratings on 1 channel, Fortress Building Products averages 4.1★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.1
/ 5
From 1.25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$208.92
Price
$548K
Revenue
$188.12
Price
$188K
Revenue
$105.89
Price
$152K
Revenue
$70.75
Price
$78K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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