GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Home Depot, and Lowe's, Film-Gard demonstrates a concentrated retail footprint with Ace Hardware commanding a dominant 73.9% share of the brand's revenue. Home Depot accounts for 20.8% of revenue while Lowe's trails significantly at just 5.3%, suggesting a strong independent hardware channel strategy. The brand's average product price sits at $55.13, with pricing trending upward by 3.0% over the tracked period from March to May 2026. Overall revenue grew an impressive 16.8% during the same window, indicating strong demand momentum despite a modest 4.7% month-over-month dip in the most recent period. This combination of rising prices and robust revenue growth points to healthy brand positioning in the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 32% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Film-Gard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Film-Gard.
BY REVENUE
Film-Gard sells 26% online and 74% offline. Online runs through 2 channels; offline through 1.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 1.61K ratings on 3 channels, Film-Gard averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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