GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Five Star recorded an average product price of $10.65 across tracked retailers between January and May 2026, with Amazon and Office Depot serving as its primary sales channels. Amazon dominated Five Star's revenue share at 88.1%, making it the brand's most critical retail partner by a wide margin. Office Depot accounted for 10.5% of revenue share, offering a notably higher average price point on products like its Zipper 3-Ring Binders priced at $41.99. During the March to May 2026 period, Five Star experienced a significant revenue decline of 26.7%, accompanied by a 4.2% decrease in average price. These trends suggest increasing pricing pressure and potential demand softening for the brand heading into the mid-year period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Five Star on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Five Star.
BY REVENUE
Five Star sells 88% online and 12% offline. Online runs through 2 channels; offline through 1. Online share has moved from 10% in Jan to 88% in May.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 3.63M ratings on 3 channels, Five Star averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 3.63M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$6.97
Price
$497K
Revenue
$12.99
Price
$344K
Revenue
$22.14
Price
$298K
Revenue
$2.79
Price
$99K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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