Southworth International Group, Inc. (SIGI), a family-owned company, maintains a strong in-store retail presence across major office supply channels, with Office Depot commanding 58.5% of revenue share and Amazon capturing 38.5% during the January-August 2026 period. Despite commanding an average product price of $24.53, the brand experienced a concerning 13.4% overall revenue decline over the tracked period, signaling potential headwinds in the retail channel. Notably, pricing has trended upward with average prices increasing 2.5% overall, though recent month-over-month momentum showed marginal softness at 0.6%. Southworth's product portfolio remains heavily skewed toward premium specialty papers, with Newegg's substantially higher price points ($43–$71) compared to Amazon's offerings ($12–$27), revealing distinct channel positioning strategies. The concentration of revenue in just two primary retail partners presents both stability and vulnerability for the brand's distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Southworth on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Southworth.
BY REVENUE
Southworth sells 39% online and 61% offline. Online runs through 2 channels; offline through 1. Online share has moved from 5% in Apr to 46% in Aug.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 63K ratings on 3 channels, Southworth averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 63K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.32
Price
$101K
Revenue
$12.70
Price
$85K
Revenue
$27.01
Price
$79K
Revenue
$26.41
Price
$76K
Revenue
$16.67
Price
$31K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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