Moleskine

Moleskine Market Overview

Moleskine, owned by D'Ieteren Group (Euronext Brussels: DIE), demonstrated strong in-store performance across the first eight months of 2026, with revenue climbing 18.7% overall according to Grips Intelligence data. The brand maintains a dominant presence on Amazon, which accounts for 63.7% of revenue share, while Office Depot represents 36.2%, indicating a heavy reliance on major retail partners. Average product pricing increased 3.8% year-to-date to $20.42, with hard cover notebooks commanding premium positioning at $25+ on Office Depot compared to their $17.94–$23.35 range on Amazon. Limited edition offerings, particularly the Peanuts collaboration priced at $29.00, show the brand's strategy to drive higher price points alongside its core Classic Notebook line. The modest 1.5% month-over-month revenue growth in the most recent period suggests market saturation, despite the strong year-to-date trajectory through August 2026.