GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware and Home Depot, Flex Seal Family of Products demonstrated strong momentum with overall revenue growing 12.4% during the tracked period. Ace Hardware dominated as the brand's primary retail channel, commanding an overwhelming 95.4% share of total revenue compared to Home Depot's 4.6%. The brand's average product price stood at $17.44, with pricing trending upward by 10.5% over the period, signaling strengthening demand or a strategic pricing shift. Notably, top-selling products at Ace Hardware clustered around the $15.60 price point, while Home Depot carried higher-end offerings reaching up to $226.55 per item. This retailer-level pricing divergence suggests Flex Seal Family of Products employs a differentiated distribution strategy, leveraging Ace Hardware for volume-driven core products and Home Depot for premium, large-format SKUs.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 38% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Flex Seal Family of Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Flex Seal Family of Products.
BY REVIEW COUNT
Across 705K ratings on 2 channels, Flex Seal Family of Products averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 705K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.69
Price
$523K
Revenue
$15.73
Price
$347K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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