FLORIDIS

FLORIDIS Market Overview

FLORIDIS, a privately held Greek family-owned company, generated strong in-store revenue growth of 51.3% month-over-month during the most recent period (June-August 2026), though overall performance declined 22.0% since the beginning of the year according to Grips Intelligence data. The brand's average product price increased significantly to $91.76 in the latest month, up 31.0% versus the prior month, while maintaining a year-to-date average price of $78.52 across tracked retail channels. Distribution is heavily concentrated on Home Depot, which accounts for 73.0% of revenue share compared to Lowe's at 26.9%, indicating a dominant reliance on a single retail partner. Pricing varies substantially by retailer, with Home Depot products averaging over $230 per unit while Lowe's offerings range from $38 to $109, reflecting distinct product assortments and market positioning across the two offline channels.