GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Fluidmaster maintains a diversified retail presence across five major retailers including Lowe's, Ace Hardware, Amazon, Menards, and Home Depot. Lowe's leads as Fluidmaster's top revenue channel with a 36.0% share, closely followed by Ace Hardware at 31.0% and Amazon at 24.1%, indicating a strong brick-and-mortar-first distribution strategy. The brand's average product price sits at $14.37, with individual product prices ranging from approximately $10 to over $32 depending on the retailer and product complexity. Notably, Home Depot accounts for just 1.2% of Fluidmaster's revenue share, suggesting significant room for growth at the nation's largest home improvement retailer. Over the March to May 2026 period, Fluidmaster's average price trended upward by 4.1%, reflecting either strategic pricing adjustments or a shift toward higher-value product sales.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Fluidmaster on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fluidmaster.
BY REVENUE
Fluidmaster sells 27% online and 73% offline. Online runs through 3 channels; offline through 3.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 1.21M ratings on 5 channels, Fluidmaster averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 1.21M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$29.71
Price
$349K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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