GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Brasscraft maintains a strong retail presence with Menards commanding a dominant 64.8% of the brand's revenue share, far outpacing Home Depot (15.8%) and Lowe's (13.7%). The brand's average product price sits at $13.14, reflecting its positioning in the value segment of the home improvement market. Notably, Ace Hardware and Amazon combined account for just 5.7% of Brasscraft's revenue share, underscoring the brand's heavy reliance on traditional home improvement chains. Over the March to May 2026 period, Brasscraft experienced a 20.4% decline in revenue while its average price rose 6.0%, suggesting a volume contraction despite upward pricing pressure. This price-volume divergence may signal shifting demand dynamics worth monitoring for retailers and competitors in the space.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brasscraft on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brasscraft.
BY REVENUE
Brasscraft sells 21% online and 79% offline. Online runs through 3 channels; offline through 3.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 1.29M ratings on 5 channels, Brasscraft averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.29M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$111.31
Price
$20K
Revenue
$34.41
Price
$10K
Revenue
$39.33
Price
$9.7K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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