GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, and Lowe's, Franklin Brass maintains a strong retail presence with an average product price of $21.36. Lowe's dominates as the brand's leading retail channel, commanding 50.4% of total revenue share, followed by Home Depot at 34.7% and Amazon at a distant 15.0%. This distribution highlights Franklin Brass's heavy reliance on home improvement retailers, which together account for over 85% of the brand's tracked revenue. Despite this strong positioning, the brand experienced a 2.6% decline in overall revenue during the tracked period, signaling potential headwinds. Meanwhile, average pricing remained relatively stable with only a slight 0.4% decrease, suggesting the brand has maintained pricing discipline even amid softening demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Franklin Brass on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Franklin Brass.
BY REVIEW COUNT
Across 920K ratings on 3 channels, Franklin Brass averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 920K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.44
Price
$50K
Revenue
$17.73
Price
$38K
Revenue
$18.88
Price
$35K
Revenue
$60.00
Price
$30K
Revenue
$22.81
Price
$18K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO FRANKLIN BRASS
