GRIPS CUSTOMERS & RESEARCH PARTNERS
Yale, owned by Fortune Brands Innovations (NYSE: FBIN), demonstrated strong in-store performance during the first eight months of 2026, with revenue growing 17.9% year-to-date across tracked retail channels, according to Grips Intelligence. Amazon dominated the channel mix with 70.9% of revenue share, followed by Lowe's at 16.5% and Best Buy at 10.0%, while the brand maintained an average product price of $175.63. Price dynamics showed a modest decline of 4.7% overall during the period, with average prices dipping to $169.64 by late summer, reflecting competitive pressures across major retailers. The brand's portfolio concentrated on the Assure Lock 2 line, with touchscreen variants commanding premium positioning at $250-$280 compared to standard keypad models in the $165-$210 range.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Yale on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Yale.
BY REVENUE
Yale sells 78% online and 22% offline. Online runs through 3 channels; offline through 2. Online share has moved from 28% in Apr to 81% in Aug.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 163K ratings on 4 channels, Yale averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 163K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$183.31
Price
$105K
Revenue
$174.18
Price
$99K
Revenue
$258.17
Price
$84K
Revenue
$246.38
Price
$83K
Revenue
$236.44
Price
$67K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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