GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowe's, Best Buy, and Home Depot, Yale maintains a strong retail presence with an average product price of $182.79. Amazon dominates Yale's revenue distribution, commanding a 71.2% share, far outpacing Lowe's at 14.7% and Best Buy at 11.7%. The brand experienced steady revenue growth of 2.8% over the tracked period, signaling consistent consumer demand. However, Yale's average price saw a 4.5% decline during the same timeframe, potentially reflecting increased promotional activity or a shift toward more affordable product options. Home Depot represents the smallest share at just 2.3%, suggesting an opportunity for Yale to expand its footprint at that retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Yale on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Yale.
BY REVENUE
Yale sells 75% online and 25% offline. Online runs through 3 channels; offline through 2. Online share has moved from 20% in Jan to 75% in May.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 149K ratings on 4 channels, Yale averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 149K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$262.85
Price
$94K
Revenue
$256.88
Price
$66K
Revenue
$230.32
Price
$54K
Revenue
$280.65
Price
$51K
Revenue
$262.29
Price
$48K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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