GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Best Buy, Lowes, and Home Depot from January to March 2026, Yale maintained an average product price of $190.83. Amazon led as Yale's top retail partner, commanding 38.7% of revenue share, followed closely by Best Buy at 31.7% and Lowes at 24.4%. Notably, Yale experienced strong momentum during the quarter, with revenue growing 12.4% over the period. Home Depot represented a smaller but still notable channel for the brand, capturing 5.1% of total revenue share. Best Buy showcased Yale's premium positioning, with top-selling products averaging between $239 and $298, significantly above the brand's overall average price point.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 12% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Yale on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Yale.
BY REVENUE
$281.62
Price
$62K
Revenue
$287.53
Price
$46K
Revenue
$283.20
Price
$38K
Revenue
$298.34
Price
$38K
Revenue
$239.82
Price
$28K
Revenue
