GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Fulton generated the majority of its revenue through Amazon, which accounted for 74.5% of total revenue share between January and May 2026, followed by Ace Hardware at 17.0%. Across the four tracked retailers—Amazon, Ace Hardware, Lowe's, and Home Depot—the brand maintained an average product price of $28.64 during this period. Lowe's and Home Depot represented smaller portions of Fulton's revenue mix, contributing 5.6% and 2.9% respectively. Notably, Fulton experienced a 25.2% decline in overall revenue during the tracked period, accompanied by a 12.1% decrease in average price. This pricing and revenue trend suggests increased competitive pressure or promotional activity across Fulton's key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Fulton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fulton.
BY REVENUE
Fulton sells 79% online and 21% offline. Online runs through 3 channels; offline through 1. Online share has moved from 24% in Jan to 77% in May.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 121K ratings on 4 channels, Fulton averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 121K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.04
Price
$75K
Revenue
$99.99
Price
$36K
Revenue
$31.36
Price
$36K
Revenue
$11.64
Price
$28K
Revenue
$104.99
Price
$23K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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