GRIPS CUSTOMERS & RESEARCH PARTNERS
Fulton, a privately held company operating since 1906, demonstrates strong in-store retail performance with an average product price of $22.72 across tracked channels during the January-August 2026 period. Amazon dominates the brand's revenue share at 56.5%, followed by Ace Hardware's e-commerce platform at 27.3% and Lowe's at 15.2%, according to data from Grips Intelligence. Recent momentum shows revenue grew 13.8% in the most recent month, though overall performance declined 7.1% since the period began. Average pricing increased 8.6% in the latest month, reflecting strategic pricing adjustments despite a 5.0% overall decrease since the start of the year.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Fulton on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Fulton.
BY REVENUE
Fulton sells 67% online and 33% offline. Online runs through 3 channels; offline through 1. Online share has moved from 32% in Apr to 67% in Aug.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 79K ratings on 4 channels, Fulton averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 79K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.14
Price
$51K
Revenue
$32.11
Price
$32K
Revenue
$56.63
Price
$30K
Revenue
$96.74
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
