Fulton

Fulton Market Overview

According to in-store data from Grips Intelligence, Fulton generated the majority of its revenue through Amazon, which accounted for 73.6% of total revenue share during Q1 2026 (January–March), followed by acehardware.com at 19.2%, homedepot.com at 4.6%, and lowes.com at 2.4%. The brand's average product price during this period was $31.96, though pricing trended downward with a 16.3% overall decrease observed across the quarter. Fulton's revenue also experienced a notable 23.1% decline over the tracked period, signaling potential headwinds in demand or distribution. Despite this, the brand maintained a diverse retail presence across four major home improvement and general merchandise retailers. These insights, sourced from Grips Intelligence, highlight both the dominance of Amazon as Fulton's primary sales channel and the pricing and revenue challenges the brand faced in early 2026.