GRIPS CUSTOMERS & RESEARCH PARTNERS
Funnel King, a brand of privately held WirthCo Engineering, Inc., generated in-store and online revenue across three major retail channels between January and August 2026, according to data from Grips Intelligence. Menards.com dominated the channel mix with 62.3% of revenue share, while Amazon captured 32.1% and Lowe's represented 5.6%. The brand experienced significant headwinds during the analysis period, with average product prices declining 13.9% overall and revenue dropping 25.9% since the start of the year, reflecting broader market pressures on pricing and demand. Despite the contraction, Funnel King maintained a competitive average price point of $5.91 across its product portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Funnel King on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Funnel King.
BY REVENUE
Funnel King sells 29% online and 71% offline. Online runs through 2 channels; offline through 1.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 22K ratings on 3 channels, Funnel King averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 22K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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