GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, GCI Outdoor commands a strong retail presence with Amazon accounting for a dominant 93.0% of its total revenue share, followed by acehardware.com at 4.6% and lowes.com at 2.4%. The brand's average product price sits at $79.64, reflecting a modest 1.2% increase over the tracked period. Notably, GCI Outdoor experienced significant momentum with revenue surging 132.8% during the March to May 2026 timeframe, including a 43.8% month-over-month jump in the most recent period. This growth trajectory, paired with relatively stable pricing, suggests rising consumer demand rather than price-driven revenue gains. The data highlights GCI Outdoor as a brand with concentrated retail distribution but accelerating sales performance across its tracked channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 136% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GCI Outdoor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for GCI Outdoor.
BY REVENUE
GCI Outdoor sells 92% online and 8% offline. Online runs through 2 channels; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 1.43M ratings on 3 channels, GCI Outdoor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.43M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$75.91
Price
$955K
Revenue
$75.00
Price
$862K
Revenue
$75.00
Price
$389K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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