GRIPS CUSTOMERS & RESEARCH PARTNERS
GCI Outdoor, owned by MacNeill Pride Group, a portfolio company of Centre Partners, demonstrates heavy Amazon dependence with 88.2% of in-store revenue concentrated on the platform during the January-August 2026 period tracked by Grips Intelligence. The brand's average product price of $82.44 remained relatively stable, though recent months showed concerning momentum with revenue declining 14.9% in the most recent period tracked. Distribution remains limited, with secondary channels acehardware.com and lowes.com capturing only 11.8% of revenue combined, indicating significant untapped retail opportunity. Price positioning ranges from $75 to $122.59 across the product portfolio, suggesting the brand targets the accessible-to-premium segment of its category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for GCI Outdoor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for GCI Outdoor.
BY REVENUE
GCI Outdoor sells 89% online and 11% offline. Online runs through 2 channels; offline through 2.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 1.4M ratings on 3 channels, GCI Outdoor averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$82.84
Price
$1.05M
Revenue
$105.47
Price
$1.01M
Revenue
$75.31
Price
$797K
Revenue
$72.68
Price
$736K
Revenue
$75.00
Price
$389K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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