According to in-store data from Grips Intelligence, Georgia-Pacific generated the majority of its revenue through Amazon, which accounted for 66.4% of total revenue share across tracked retailers from January to May 2026. Lowes.com and homedepot.com followed as the second and third largest channels, contributing 13.4% and 10.2% respectively, while menards.com and Newegg rounded out the retailer mix. The brand's average product price during this period stood at $36.50, reflecting a diverse portfolio spanning multiple price points across its retail partners. Notably, Georgia-Pacific experienced strong revenue momentum, with an 18.7% overall revenue increase during the tracked period. This growth came alongside a 20.8% decline in average pricing, suggesting that volume-driven demand and competitive pricing strategies have been key factors in the brand's recent market performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 19% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 21% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Georgia-Pacific on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Georgia-Pacific.
BY REVENUE
Georgia-Pacific sells 80% online and 20% offline. Online runs through 4 channels; offline through 2. Online share has moved from 58% in Jan to 74% in May.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 1.25M ratings on 5 channels, Georgia-Pacific averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.25M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$45.36
Price
$5.8M
Revenue
$84.70
Price
$2.83M
Revenue
$74.21
Price
$2.58M
Revenue
$117.60
Price
$2.13M
Revenue
$44.61
Price
$645K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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