Home/Insights/Brands/Georgia-PacificProduct Intelligence - 2026 YTD USA

Georgia-Pacific

1M+

Products Sold, Jan to May 2026

700+

# Offline Stores

$34.97

Avg. Price

4.5

Avg. Rating

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Georgia-Pacific Market Overview

According to in-store data from Grips Intelligence, Georgia-Pacific generated the majority of its revenue through Amazon, which accounted for 66.4% of total revenue share across tracked retailers from January to May 2026. Lowes.com and homedepot.com followed as the second and third largest channels, contributing 13.4% and 10.2% respectively, while menards.com and Newegg rounded out the retailer mix. The brand's average product price during this period stood at $36.50, reflecting a diverse portfolio spanning multiple price points across its retail partners. Notably, Georgia-Pacific experienced strong revenue momentum, with an 18.7% overall revenue increase during the tracked period. This growth came alongside a 20.8% decline in average pricing, suggesting that volume-driven demand and competitive pricing strategies have been key factors in the brand's recent market performance.

Revenue Share by Channel
Data covers Amazon, Lowe's, Home Depot, Menards, Newegg

Georgia-Pacific's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 19% from Mar to May.

Monthly revenue

Indexed values, 0-100

Georgia-Pacific's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 21% from Mar to May.

Average price

Absolute values in $

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Georgia-Pacific's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Georgia-Pacific on Amazon.

Amazon

Categories by revenue share

Distribution in %

Georgia-Pacific's channels

REVENUE SHARE

Revenue distribution across tracked channels for Georgia-Pacific.

Channels by revenue share

Distribution in %

Georgia-Pacific's online vs offline revenue split

BY REVENUE

Georgia-Pacific sells 80% online and 20% offline. Online runs through 4 channels; offline through 2. Online share has moved from 58% in Jan to 74% in May.

Revenue by channel

Share of total revenue across all channels

Online

80%

20%

Offline

Online share trend

Jan – May

Online channels

80%

Amazon.com
HomeDepot.com
Newegg.com
Lowes.com

Offline channels

20%

Lowe's stores
Menards stores

Georgia-Pacific's customer ratings

BY REVIEW COUNT

Across 1.25M ratings on 5 channels, Georgia-Pacific averages 4.5. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 1.25M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Georgia-Pacific

BY REVENUE

Amazon
Amazon
#1Pacific Blue Select Multifold Premium 2-Ply Paper Towels by GP PRO (Georgia-Pacific), White, 21000, 125 Paper Towels Per Pack, 16 Packs Per Case

$45.36

Price

$5.8M

Revenue

#2Georgia-Pacific Angel Soft ps 16880 White 2-Ply Premium Embossed Bathroom Tissue, 4.05" Length x 4.0" Width (Case of 80 Rolls, 450 Sheets Per Roll)

$84.70

Price

$2.83M

Revenue

#3Dixie PerfecTouch 12 Oz Insulated Paper Hot Coffee Cup by GP PRO (Georgia-Pacific), Coffee Haze, 5342DX, 500 Count (25 Cups Per Sleeve, 20 Sleeves Per Case)

$74.21

Price

$2.58M

Revenue

#4Dixie PerfecTouch 12oz Insulated Paper Hot Cup by GP PRO (Georgia-Pacific), Fits Large Lids, Coffee Haze, 5342CD, 1000 Count (50 Cups Per Pack, 20 Packs Per Case)

$117.60

Price

$2.13M

Revenue

#5Dixie Basic 8.5” Light-Weight Paper Plates by GP PRO (Georgia-Pacific), White, DBP09W, 500 Count (125 Plates Per Pack, 4 Packs Per Case)

$44.61

Price

$645K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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