GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Ace Hardware, Goodcook generates an overwhelming 97.9% of its revenue share through Amazon, with Ace Hardware accounting for just 1.2%. The brand's average product price sits at $17.27, though pricing has seen a 3.5% decline over the tracked period. Revenue trends show a notable 18.4% drop during the timeseries window, signaling potential headwinds for the brand's near-term performance. Despite the overall revenue softening, Goodcook's top-selling items on Amazon command significantly higher price points than those on Ace Hardware, with its leading product priced at $45.50. This heavy concentration on a single retail channel, combined with declining revenue and average prices, suggests Goodcook may benefit from diversifying its retail distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Goodcook on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Goodcook.
BY REVIEW COUNT
Across 1.49M ratings on 2 channels, Goodcook averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.49M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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