GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Home Basics demonstrates a heavily concentrated retail strategy, with Home Depot commanding 98.4% of its revenue share compared to just 1.6% from Amazon. The brand's average product price sits at $68.29, though this figure has seen a notable 22.8% decline over the March to May 2026 tracking period. Revenue performance has also faced significant headwinds, dropping 60.2% over the same timeframe, signaling potential challenges in consumer demand or shifting market dynamics. Despite the downward trends, Home Basics maintains a strong single-retailer focus that could offer strategic advantages in partnership depth and shelf positioning. These metrics suggest a brand at a critical inflection point, where pricing pressure and revenue declines may require a reassessment of its go-to-market approach.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 60% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Home Basics on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Home Basics.
BY REVIEW COUNT
Across 397K ratings on 2 channels, Home Basics averages 3.9★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
3.9
/ 5
From 397K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$107.98
Price
$27K
Revenue
$107.98
Price
$17K
Revenue
$107.98
Price
$17K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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