GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Menards and Home Depot, PureEdge maintained an average product price of $14.53. Menards accounted for the dominant share of PureEdge's revenue at 58.7%, while Home Depot captured the remaining 41.3%. Notably, PureEdge's average price surged 29.1% over the tracked period, signaling a significant upward pricing trend. The brand's most recent monthly revenue grew 11.6% compared to the prior month, reflecting positive short-term sales momentum. Despite this recent uptick, overall revenue dipped slightly by 1.5% across the full period, suggesting some earlier softness in demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for PureEdge on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for PureEdge.
BY REVENUE
PureEdge sells 42% online and 58% offline. Online runs through 1 channel; offline through 1. Online share has moved from 48% in Jan to 52% in May.
Online
42%
58%
Offline
Online channels
42%
Offline channels
58%
BY REVIEW COUNT
Across 2.42K ratings on 2 channels, PureEdge averages 3.9★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.9
/ 5
From 2.42K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis