GRIPS CUSTOMERS & RESEARCH PARTNERS
PureEdge, owned by Veneer Technologies, Inc., a private company headquartered in Newport, North Carolina, generated in-store revenue that grew 13.5% overall between January and August 2026, according to Grips Intelligence data. The brand maintains an nearly even split between two major retail partners, with menards.com capturing 50.4% of revenue share and homedepot.com accounting for 49.6%. Average product pricing decreased 9.7% during the analyzed period, with prices currently averaging $12.42 as of the most recent month tracked. Product assortments differ significantly by retailer, with Menards focusing on affordable edge banding solutions priced under $11, while Home Depot emphasizes larger-format veneer sheets ranging from $27 to $74. The 1.6% month-over-month revenue growth in the final tracked period suggests stabilization after the stronger cumulative gains earlier in the year.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for PureEdge on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for PureEdge.
BY REVENUE
PureEdge sells 52% online and 48% offline. Online runs through 1 channel; offline through 1.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 2.44K ratings on 2 channels, PureEdge averages 3.9★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.9
/ 5
From 2.44K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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