GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Amazon and Menards.com, Goop generated the vast majority of its revenue through Amazon, which accounted for 84.1% of total revenue share. The brand's average product price stood at $28.49, though this figure saw a notable 23.1% increase over the tracked period, suggesting a shift toward higher-priced items. Despite rising prices, Goop experienced a 9.0% overall revenue decline during the March to May 2026 trend period, indicating softening consumer demand. Menards.com captured the remaining 15.5% of revenue share, making it the only other significant retail channel for the brand. These trends suggest Goop may be prioritizing premium positioning even as its overall sales volume contracts across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Goop on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Goop.
BY REVENUE
Goop sells 81% online and 19% offline. Online runs through 1 channel; offline through 2.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 118K ratings on 2 channels, Goop averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 118K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$150.00
Price
$476K
Revenue
$55.00
Price
$367K
Revenue
$125.00
Price
$259K
Revenue
$105.00
Price
$200K
Revenue
$72.76
Price
$109K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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