GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Schumacher generated an average product price of $90.28 across tracked retailers between January and May 2026. Amazon dominated Schumacher's retail distribution, commanding an overwhelming 86.4% revenue share, followed by menards.com at 10.4% and acehardware.com at 3.2%. The brand experienced a notable 14.3% decline in revenue over the tracked period, signaling potential headwinds in consumer demand. Average pricing also trended downward, dropping 5.1% over the same timeframe, which may reflect increased promotional activity or competitive pressure across its retailer network. These dynamics suggest Schumacher's heavy reliance on Amazon as its primary sales channel makes diversification a key area to watch going forward.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Schumacher on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Schumacher.
BY REVENUE
Schumacher sells 83% online and 17% offline. Online runs through 1 channel; offline through 2. Online share has moved from 0% in Jan to 84% in May.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 438K ratings on 3 channels, Schumacher averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 438K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$187.72
Price
$1.02M
Revenue
$89.99
Price
$435K
Revenue
$94.41
Price
$390K
Revenue
$82.07
Price
$283K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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