GRIPS CUSTOMERS & RESEARCH PARTNERS
Green Label, owned by Diageo (NYSE: DEO), generated an average product price of $2.65 across tracked in-store channels from January to August 2026, according to data from Grips Intelligence. The brand's revenue distribution remained heavily concentrated, with menards.com commanding 91.2% of revenue share while homedepot.com accounted for the remaining 8.8%. Recent performance showed volatility, with a notable 25.5% revenue decline in the most recent measured period, though average pricing increased 32.5% month-over-month, suggesting a potential shift in product mix or pricing strategy. Year-to-date performance reflects an 8.3% overall revenue decline since the start of the tracking period, indicating headwinds in the competitive landscape during 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Green Label on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Green Label.
BY REVENUE
Green Label sells 9% online and 91% offline. Online runs through 1 channel; offline through 1. Online share has moved from 14% in Apr to 9% in Aug.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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