WORKHORSE, operated by Workhorse Group, Inc. (NASDAQ: WKHS), demonstrated solid in-store performance across major home improvement retailers during the first eight months of 2026, with year-to-date revenue growing 9.4% overall. According to Grips Intelligence data, the brand achieved dominant market positioning on homedepot.com, which accounted for 75.5% of total revenue share, followed by Amazon at 10.8% and lowes.com at 8.5%. Recent momentum proved particularly strong, with revenue climbing 30.2% in the most recent tracked month compared to the prior period. However, average product pricing experienced significant pressure, declining 91.4% since the start of the measurement window and dropping 83.7% in the latest month alone, suggesting intensifying competitive dynamics or promotional activity within the category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 91% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for WORKHORSE on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WORKHORSE.
BY REVENUE
WORKHORSE sells 94% online and 6% offline. Online runs through 3 channels; offline through 1. Online share has moved from 100% in Apr to 74% in Aug.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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