Home/Insights/Brands/WORKHORSEProduct Intelligence - 2026 YTD USA

WORKHORSE

7K+

Products Sold, Jan to Aug 2026

300+

# Offline Stores

$80.11

Avg. Price

3.7

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

WORKHORSE Market Overview

WORKHORSE, operated by Workhorse Group, Inc. (NASDAQ: WKHS), demonstrated solid in-store performance across major home improvement retailers during the first eight months of 2026, with year-to-date revenue growing 9.4% overall. According to Grips Intelligence data, the brand achieved dominant market positioning on homedepot.com, which accounted for 75.5% of total revenue share, followed by Amazon at 10.8% and lowes.com at 8.5%. Recent momentum proved particularly strong, with revenue climbing 30.2% in the most recent tracked month compared to the prior period. However, average product pricing experienced significant pressure, declining 91.4% since the start of the measurement window and dropping 83.7% in the latest month alone, suggesting intensifying competitive dynamics or promotional activity within the category.

Revenue Share by Channel
Data covers Home Depot, Lowe's, Amazon, Menards

WORKHORSE's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 9% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

WORKHORSE's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 91% from Jun to Aug.

Average price

Absolute values in $

Start benchmarking for free

WORKHORSE's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for WORKHORSE on Amazon.

Amazon

Categories by revenue share

Distribution in %

WORKHORSE's channels

REVENUE SHARE

Revenue distribution across tracked channels for WORKHORSE.

Channels by revenue share

Distribution in %

WORKHORSE's online vs offline revenue split

BY REVENUE

WORKHORSE sells 94% online and 6% offline. Online runs through 3 channels; offline through 1. Online share has moved from 100% in Apr to 74% in Aug.

Revenue by channel

Share of total revenue across all channels

Online

94%

6%

Offline

Online share trend

Apr – Aug

Online channels

94%

HomeDepot.com
Lowes.com
Amazon.com

Offline channels

6%

Menards stores

Top products for WORKHORSE

BY REVENUE

Amazon
Amazon
#1Premium Wireless Headphones XR500

$149.99

Price

Revenue

#2Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#3Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved