GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, SIMPLIFY demonstrated strong momentum with overall revenue growth of 20.1% across tracked retailers including Home Depot, Lowe's, Amazon, and Menards. Home Depot led as the dominant retail partner, capturing 42.8% of SIMPLIFY's revenue share, followed closely by Lowe's at 35.5% and Amazon at 20.1%. The brand's average product price stood at $14.01, with pricing trending upward by 3.4% over the tracked period. Notably, the concentration of nearly 78% of revenue across just two home improvement retailers highlights SIMPLIFY's strong positioning in that channel. Menards represented a smaller but emerging presence at 1.6% of revenue share, suggesting potential for further expansion in the home improvement segment.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SIMPLIFY on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SIMPLIFY.
BY REVIEW COUNT
Across 121K ratings on 4 channels, SIMPLIFY averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 121K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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