GRIPS CUSTOMERS & RESEARCH PARTNERS
SIMPLIFY, owned by Kennedy International Inc., a private New Jersey-based company, generated revenue growth of 8.4% across the eight-month period from January to August 2026, according to Grips Intelligence in-store data. The brand maintains a heavy concentration in the home improvement channel, with Home Depot commanding 45.7% of revenue share and Lowe's capturing 39.2%, while Amazon accounts for 12.9% and Menards rounds out the portfolio at 2.2%. Average product pricing remained relatively stable at $14.48, with only a marginal 0.4% decline across the tracking period. Recent momentum through August 2026 showed continued strength with month-over-month revenue growth of 8.2%, suggesting sustained consumer demand across the brand's core categories.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SIMPLIFY on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SIMPLIFY.
BY REVIEW COUNT
Across 82K ratings on 4 channels, SIMPLIFY averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 82K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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