Grill Mark, a privately owned company, demonstrates a significant in-store presence across major home improvement retailers, with Ace Hardware commanding 55.9% of revenue share compared to Lowe's 44.1% year-to-date through August 2026, according to Grips Intelligence. The brand maintains an average product price of $17.38, though pricing has declined 9.8% since the beginning of the tracked period. However, revenue performance has been challenged, dropping 51.6% since the start of the year, with the most recent month showing a particularly steep 47.8% decline from the previous period. Product offerings span essential grilling accessories, with top SKUs ranging from budget-friendly charcoal lighter fluid at $6.60 to premium propane hose bundles exceeding $98, indicating a diversified portfolio aimed at different consumer segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 52% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Grill Mark on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Grill Mark.
BY REVENUE
Grill Mark sells 43% online and 57% offline. Online runs through 1 channel; offline through 1.
Online
43%
57%
Offline
Online channels
43%
Offline channels
57%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis