Traeger

Traeger Market Overview

According to in-store data from Grips Intelligence, Traeger generated the majority of its revenue through Ace Hardware, which accounted for 62.9% of its retail share from January to May 2026, followed by Amazon at 31.4% and Home Depot at just 5.1%. The brand's average product price stood at $55.88 across all tracked retailers during this period, reflecting strong sales of consumable products like wood pellets alongside its higher-priced grill lineup. Traeger experienced significant momentum, with overall revenue growing 84.6% over the tracked period, signaling increasing consumer demand. Average prices also climbed notably, rising 39.8% overall, suggesting a shift toward higher-value product purchases or strategic pricing adjustments. Ace Hardware's dominant share highlights the importance of specialty retail partnerships for Traeger's distribution strategy across these three major retailers.