GRIPS CUSTOMERS & RESEARCH PARTNERS
GrillGrate, a privately held company founded by Brad Barrett, relies heavily on in-store retail partners for its sales performance across the first eight months of 2026, with Amazon commanding 62.0% of revenue share followed by Home Depot's 32.4% contribution. Average product pricing increased 20.3% over the tracked period, reaching $73.37 in the most recent month measured, reflecting a significant shift in the brand's pricing strategy. Despite the substantial price increase, monthly revenue grew 13.3% in the final tracking period, suggesting strong consumer demand resilience even at higher price points. Ace Hardware rounds out the channel mix with a modest 5.6% revenue share, indicating concentrated distribution among major national retailers. Overall year-to-date revenue declined 4.7%, indicating that the recent monthly growth gains have not yet offset earlier period performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for GrillGrate on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for GrillGrate.
BY REVENUE
GrillGrate sells 95% online and 5% offline. Online runs through 2 channels; offline through 1. Online share has moved from 76% in Apr to 100% in Aug.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 2.36K ratings on 3 channels, GrillGrate averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 2.36K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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