GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, GrowTrax generated the largest share of its revenue through Menards at 44.8%, followed by Lowe's at 26.7% and Amazon at 20.6% during the January to May 2026 period across five tracked retailers. The brand experienced significant momentum, with revenue surging 164.6% over the March to May 2026 timeframe. Despite this strong growth, GrowTrax maintained a stable average product price of $32.82, with pricing fluctuating less than 1% over the observed period. Home Depot and Ace Hardware accounted for a combined 7.9% of revenue share, suggesting room for expanded distribution. The data highlights GrowTrax's heavy reliance on Menards as its primary revenue driver, with nearly half of all tracked sales flowing through that single retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 165% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for GrowTrax on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for GrowTrax.
BY REVENUE
GrowTrax sells 26% online and 74% offline. Online runs through 2 channels; offline through 3. Online share has moved from 1% in Jan to 29% in May.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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