GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026, Milorganite demonstrated remarkable momentum with revenue surging 714.2% over the tracked period across major home improvement retailers. Lowe's led as the dominant retail channel capturing 44.3% of Milorganite's revenue share, followed closely by Home Depot at 38.0% and Ace Hardware at 14.6%. The brand's average product price stood at $60.30 during the January to March 2026 period. Amazon accounted for just 3.0% of revenue share, underscoring Milorganite's strong reliance on traditional home improvement retail partners. This distribution pattern highlights the brand's established positioning within brick-and-mortar-oriented channels where lawn care purchasing decisions are predominantly made.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 714% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 48% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Milorganite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Milorganite.
TO MILORGANITE
