GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowe's, Home Depot, Ace Hardware, and Amazon, Milorganite maintains a well-distributed retail presence with Lowe's leading at 33.5% revenue share, followed closely by Home Depot at 31.4% and Ace Hardware at 29.0%. Amazon accounts for just 6.2% of Milorganite's revenue share, indicating the brand's sales are overwhelmingly driven by brick-and-mortar home improvement retailers. The brand's average product price during this period stood at $43.21. Overall, Milorganite demonstrated steady revenue growth of 3.8% across the tracked period, reflecting consistent consumer demand heading into the peak lawn care season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 38% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Milorganite on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Milorganite.
BY REVENUE
Milorganite sells 56% online and 44% offline. Online runs through 3 channels; offline through 2. Online share has moved from 86% in Jan to 37% in May.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 112K ratings on 4 channels, Milorganite averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 112K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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