GRIPS CUSTOMERS & RESEARCH PARTNERS
IMAGE, owned by private equity firm MidOcean Partners, generated revenue across three major in-store retail channels during the first eight months of 2026, according to Grips Intelligence data. Home Depot dominated the channel mix with 62.6% of revenue share, followed by Amazon at 30.6% and Lowe's at 6.7%, reflecting a strong concentration in home improvement retail. The brand demonstrated significant overall growth of 165.0% since the beginning of the tracked period, though recent momentum softened with a 56.9% month-over-month revenue decline in the most recent period. Average product pricing stood at $91.41 across the portfolio, up 123.1% year-to-date, indicating a strategic shift toward higher-priced offerings. The performance data spans January through August 2026 across these online retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 529% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 350% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for IMAGE on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for IMAGE.
BY REVENUE
IMAGE sells 94% online and 6% offline. Online runs through 3 channels; offline through 1. Online share has moved from 49% in Apr to 95% in Aug.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 138K ratings on 3 channels, IMAGE averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 138K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.69
Price
$7.5K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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