Heartland

Heartland Market Overview

According to in-store data from Grips Intelligence, Heartland generated the majority of its revenue through Lowe's, which accounted for 77.5% of total revenue share during Q1 2026 (January–March), followed by Home Depot at 14.3%, Amazon at 5.7%, and Menards at 2.6%. The brand's average product price stood at $63.27 across all four tracked retailers during this period. Notably, Heartland experienced a significant monthly revenue surge of 52.3%, suggesting strong seasonal or promotional momentum within the quarter. However, overall revenue declined 6.1% over the full period, indicating some volatility in consumer demand. Meanwhile, average pricing trended upward with a 4.0% increase over the quarter, reflecting either a shift toward higher-priced SKUs or incremental price adjustments across its retail footprint.