GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes.com, HomeDepot.com, and Amazon, Heartland demonstrated strong momentum with overall revenue growing 136.5% during the tracked period. The brand's average product price stood at $246.25, reflecting a 118.2% increase over the same timeframe. Lowes.com dominated as Heartland's primary retail channel, commanding an overwhelming 94.8% share of total revenue, followed by HomeDepot.com at 3.2% and Amazon at just 1.4%. This heavy concentration at a single retailer highlights both a strong partnership and a potential diversification opportunity. Despite a 36.6% month-over-month revenue dip in the most recent period, the brand's overall upward trajectory suggests robust consumer demand heading into the summer season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 186% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 162% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Heartland on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Heartland.
BY REVIEW COUNT
Across 59K ratings on 3 channels, Heartland averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 59K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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