Home/Insights/Brands/RockyProduct Intelligence - 2026 YTD USA

Rocky

50K+

Products Sold, Jan to Aug 2026

150+

# Offline Stores

$160.74

Avg. Price

4.2

Avg. Rating

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Rocky Market Overview

Rocky, a brand of Rocky Brands, Inc. (NASDAQ: RCKY), demonstrated strong in-store performance with revenue growth of 21.3% year-to-date through August 2026, according to Grips Intelligence data. The brand's average product price stands at $175.48, though pricing has declined 9.3% since the beginning of the tracked period. Lowe's dominates Rocky's retail distribution with a commanding 95.7% revenue share compared to Home Depot's 4.3%, with Lowe's products commanding significantly higher average prices at $296.24 versus Home Depot's substantially lower price points. Most recently, Rocky accelerated momentum with 13.5% month-over-month revenue growth in August 2026, despite concurrent average price compression of 4.8%.

Revenue Share by Channel
Data covers Lowe's, Home Depot

Rocky's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 21% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Rocky's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.

Average price

Absolute values in $

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Rocky's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for Rocky on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

Rocky's channels

REVENUE SHARE

Revenue distribution across tracked channels for Rocky.

Channels by revenue share

Distribution in %

Rocky's customer ratings

BY REVIEW COUNT

Across 573K ratings on 2 channels, Rocky averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.2

/ 5

From 573K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Rocky

BY REVENUE

Home Depot
Home Depot
#1Unisex Alpha Force Zipper Waterproof Public Service Boot - Soft Toe - Black Size 11(M)

$113.04

Price

$20K

Revenue

#2Unisex Alpha Force Zipper Waterproof Public Service Boot - Soft Toe - Black Size 10.5(W)

$132.63

Price

$18K

Revenue

#3Unisex Alpha Force Zipper Waterproof Public Service Boot - Soft Toe - Black Size 10.5(M)

$80.53

Price

$17K

Revenue

#4Unisex Alpha Force Zipper Waterproof Public Service Boot - Soft Toe - Black Size 9.5(W)

$136.29

Price

$14K

Revenue

#5Unisex Alpha Force Zipper Waterproof Public Service Boot - Soft Toe - Black Size 12(M)

$132.09

Price

$9.4K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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