Rocky

Rocky Market Overview

According to in-store data from Grips Intelligence, Rocky generated the majority of its revenue through Lowe's, which accounted for 85.7% of its revenue share between January and March 2026, with Home Depot contributing the remaining 14.3% across the two tracked retailers. The brand's average product price stood at $192.51, reflecting a notable 19.5% increase in average price over the quarter. Rocky also demonstrated strong momentum with overall revenue growing 9.7% during the Q1 2026 period. A significant pricing gap exists between the two retailers, with top-selling products at Lowe's averaging around $296, nearly double the price of leading products at Home Depot, which hovered closer to $177. This pricing disparity suggests Rocky leverages distinct product strategies across its retail partners to capture different segments of the market.