Rocky

Rocky Market Overview

According to in-store data from Grips Intelligence, Rocky generated the vast majority of its offline revenue through Lowe's, which accounted for 91.6% of revenue share compared to just 8.4% at Home Depot, based on data tracked from January to May 2026 across these two retailers. The brand's average product price during this period stood at $183.35, though pricing showed a downward trend with a 9.0% overall decrease observed in recent months. Rocky experienced a notable revenue decline of 29.4% over the tracked timeseries period, signaling potential headwinds in consumer demand or shifting competitive dynamics. Lowe's top-selling Rocky products were priced significantly higher than those at Home Depot, with steel toe boots averaging around $296 at Lowe's versus approximately $177 at Home Depot, suggesting a distinct pricing and product strategy across retailers. These trends point to a brand navigating a challenging period, with heavy reliance on a single retail partner and softening sales momentum worth monitoring closely.