Carhartt

Carhartt Market Overview

According to in-store data from Grips Intelligence, Carhartt generated revenue across Amazon and Lowes.com during Q1 2026 (January–March), with Amazon commanding a dominant 60.0% revenue share compared to Lowes.com's 39.5%. The brand's average product price stood at $41.94 across both retailers during the period. Notably, Carhartt experienced a significant revenue decline of 27.2% over the quarter, signaling potential seasonal softening or shifting consumer demand. The average price also trended downward, dropping 6.1% over the same period, which may reflect increased promotional activity or a shift in product mix toward lower-priced items. These trends suggest Carhartt faces near-term headwinds in its online retail channels heading into Q2 2026.