GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Carhartt generated the vast majority of its revenue through Amazon, which accounted for 86.7% of total revenue share between January and May 2026, with Lowe's capturing the remaining 13.1%. The brand's average product price during this period stood at $38.36, reflecting a 5.8% overall decline in average pricing. Carhartt experienced a significant revenue contraction of 48.2% over the tracked timeseries period from March to May 2026. Despite the downward revenue trend, the brand maintained a diverse product mix across its two key retailers, with top-selling items on Amazon ranging from the $20.09 Knit Cuffed Beanie to the $150.03 Bartlett Jacket. This heavy reliance on Amazon as a dominant sales channel highlights both an opportunity and a vulnerability for Carhartt's broader retail strategy heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 48% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Carhartt on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Carhartt.
BY REVENUE
Carhartt sells 91% online and 9% offline. Online runs through 2 channels; offline through 1. Online share has moved from 64% in Jan to 89% in May.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 14M ratings on 2 channels, Carhartt averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.44
Price
$1.24M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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