GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across five major retailers, Heritage demonstrated strong momentum with revenue growing 28.5% over the observed period. Lowes.com led as the dominant sales channel, capturing 36.7% of Heritage's revenue share, followed closely by Menards.com at 30.4% and HomeDepot.com at 18.7%. The brand maintained an average product price of $32.50, though pricing trended downward with a 17.2% decrease over the tracked period. Notably, Amazon accounted for just 2.8% of Heritage's revenue share, suggesting the brand's strength is concentrated in home improvement-focused retailers. This distribution pattern highlights Heritage's strategic positioning within the home improvement retail ecosystem rather than general e-commerce marketplaces.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 29% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Heritage on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Heritage.
BY REVENUE
Heritage sells 69% online and 31% offline. Online runs through 4 channels; offline through 1. Online share has moved from 86% in Jan to 62% in May.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 21K ratings on 5 channels, Heritage averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$94.64
Price
$78K
Revenue
$54.39
Price
$55K
Revenue
$101.96
Price
$52K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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