GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Ace Hardware, Menards, Home Depot, and Lowe's from January to March 2026, Kaytee maintained an average product price of $14.51 across all retailers. Amazon dominated as Kaytee's leading retail channel, commanding a significant 56.7% revenue share, followed by Ace Hardware at 28.6% and Menards at 10.9%, collectively accounting for over 96% of the brand's tracked revenue. Notably, pricing varied dramatically across retailers, with Lowe's listing Kaytee products at substantially higher price points compared to Amazon and Ace Hardware. Home Depot and Lowe's together represented less than 4% of Kaytee's total revenue share, suggesting a highly concentrated retail distribution strategy. Despite a modest 8.1% month-over-month revenue increase in the most recent period, Kaytee experienced an overall 9.0% revenue decline across the quarter, indicating potential seasonal or competitive headwinds.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Kaytee on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kaytee.
BY REVENUE
