Kaytee

Kaytee Market Overview

According to in-store data from Grips Intelligence, Kaytee generated the majority of its revenue through Amazon, which accounted for 61.1% of total revenue share from January to May 2026, followed by Ace Hardware at 23.3% and Menards at 12.1% across five tracked retailers. The brand's average product price during this period stood at $14.26, reflecting accessible price positioning within its category. Kaytee demonstrated strong momentum with revenue growing 21.5% over the tracked period, including an 8.5% month-over-month increase in the most recent month. Notably, this growth was achieved despite a 4.3% overall decline in average pricing, suggesting that volume gains have been the primary driver of revenue expansion. Home improvement retailers like Home Depot and Lowe's represented a smaller but notable combined 3.5% share of Kaytee's revenue, indicating potential room for distribution growth in those channels.